STORY: Apple plans to raise prices for its products as a shortage of memory chips bites.That’s according to Chief Executive Tim Cook in an interview with the Wall Street Journal published Wednesday.A surge in AI-driven demand has left consumer electronics companies battling to secure supplies of key components, with chip prices soaring as a result.Cook says Apple has done its best to avoid passing on the rising costs to consumers.But he told the Journal that price hikes were now unavoidable.He didn’t say exactly when the increases would come, or how big they would be.Cook identified memory chips as a key issue, saying suppliers were passing on “huge” price increases.He said Apple was ready to invest in steps to boost supply, but wouldn’t build its own memory chip factories.Cook is due to hand over the reins to John Ternus in September.The change in leadership will come as Apple launches key products.It’s widely expected to debut its first folding handset that month, alongside new versions of the regular iPhone.
CEO Tim Cook said in a recent interview that the situation is "unsustainable."
Apple is reportedly working on AI-enabled AirPods with integrated cameras aimed for a 2027 release. The company is also said to be developing a second-generation foldable iPhone on a similar timeline. These products would mark a shift toward AI wearables and foldable devices beyond regular hardware refresh cycles. For investors tracking Apple, NasdaqGS:AAPL, the focus is often on how new product categories can complement existing revenue drivers. The stock is currently trading at $295.95,...
» AAPL Stock In Focus: Tim Cook Reportedly Confirms Hike In Apple Products Due To Memory Chip Crunch
Apple CEO Tim Cook warns that skyrocketing memory chip costs have made consumer price increases "unavoidable."
Qualcomm (QCOM) helped define the smartphone era. Now the chip giant is striving to prove it can play a far bigger role in the artificial intelligence boom. That may take a lot. Qualcomm is in talks to buy AI chip firm Tenstorrent in a transaction valued at $8 billion to $10 billion, according to ...
Apple is hardly alone in confronting this pressure. Microsoft’s newly launched Surface Pro 13-inch starts at $1,499 and its Surface Laptop at $1,599, roughly 50% above the prior-generation models that launched in 2024 at $999, with the AI-driven memory shortage cited as a central reason for the jump, according to reporting by Yahoo Finance. The repricing across the PC industry reflects a structural shift in the memory market that shows little sign of easing soon.
Apple CEO Tim Cook told The Wall Street Journal that ‘unfortunately, price increases are unavoidable.’
Apple (AAPL) closed the most recent trading day at $295.95, moving 1.1% from the previous trading session.
WSJ’s Rolfe Winkler breaks down his exclusive interview with Apple CEO Tim Cook, who said Apple is raising prices on its devices after an “unprecedented” increase in the prices and availability of memory chips.
Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview. A surge in AI-driven demand for data centers has forced consumer electronics companies into a fierce competition for dwindling supplies of the key components, driving prices sharply higher. Groups representing automakers, retailers, electronic firms and others had warned earlier this month that the increasing demand for memory chips could lead to dramatic price hikes in U.S. consumer goods and disrupt supply chains.
The S&P 500 Index ($SPX ) (SPY ) on Wednesday closed down -1.21%, the Dow Jones Industrial Average ($DOWI ) (DIA ) closed down -0.98%, and the Nasdaq 100 Index ($IUXX ) (QQQ ) closed down -0.99%. June E-mini S&P futures (ESM26 ) fell -1.19%, and June E-mini Nasdaq futures...
BOCA RATON, Fla., June 17, 2026 (GLOBE NEWSWIRE) -- ADT Inc. (NYSE: ADT), the leader in smart home security solutions, today announced it has joined the Board of Directors of the Connectivity Standards Alliance (CSA), the global organization behind Matter, Zigbee and Aliro, foundational standards shaping the future of connected living. The appointment places ADT alongside leading technology innovators including Apple, Google, Amazon, Samsung and LG, reinforcing the company’s role in guiding the
Intel stock rallies as 18A-P manufacturing node enters risk production. Here’s why the announcement is bullish for INTC shares.
(Bloomberg) -- Apple Inc. is preparing a second-generation iPhone Air for spring 2027, aiming to boost the appeal of the slimmed-down device, according to people with knowledge of the matter.Most Read from BloombergRead the 14-Point Draft Memorandum Between the US and IranModi Warns of ‘Shortage of Trust’ Ahead of Trump MeetingIran’s Deputy Foreign Minister Confirms Deal Reached With USNetanyahu Pays a Political Price for Trump’s Iran DealApple Plans Camera AirPods Alongside Upgraded Foldable iP
Investors questioned Apple's AI progress after WWDC, with delayed features and limited initial availability.
Tech stocks were higher late Wednesday afternoon, with the State Street Technology Select Sector SPD
Tech stocks were higher Wednesday afternoon, with the State Street Technology Select Sector SPDR ETF
This is the third piece in a series examining "boring" large-cap stocks that have outperformed the Nasdaq-100 over the past five years. The first piece introduced the five companies and the data. The second piece covered defense and nuclear supplier Curtiss-Wright. This week: a company that moves ...
The company that ends up defining a new gadget is rarely the one that ships it first. Being first means being early, and being early means paying to teach everyone else why they should care. Smart glasses have lived in that expensive waiting room for years. Meta (META) turned camera-equipped ...
Apple stock has been flat over the last month.